I don’t like Quark.

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Those who have designed with me before know that I am an Adobe InDesign person, and not a QuarkXPress person. At work I have the need for both, which often results in hair-pulling, and this is why:

From the “QuarkXPress 7 Integration with Adobe Creative Suite 3″ manual, sent directly from Quark Inc.:

Our PDF engine uses terminology that can be a bit confusing for diehard [Adobe] Acrobat users. We use the term Compression where Adobe uses the opposite term Quality. So our High Compression is their low quality…

PDF stands for “Portable Document Format” and was invented by Adobe. I am of the firm belief that when someone invents something, their terminology is the de facto standard for addressing any feature-set. You can’t change it to the exact opposite just because you feel like it.

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